Multimedia Advertising Platform (2015)
Tracking placement & spend
Product Design
Service Design
UX / UI
Agencies have variable data naming conventions. These variables need to be mapped into a hierarchical standardised data model for aggregation and reporting. Brands need to track bookings, spots, and goals to understand workflow next steps.
My Role
Wireframing
Mockups
Visual Design
Data Viz
Stakeholder interviews
Designed dashboards to assist in tracking of process and promotion of next best actions.
Designed user journey maps and conducted stakeholder interviews.
Designed UIs for data mapping and data import error remediation.
Outcomes
- Improved agency data mappings
- Decreased time to discover data mapping errors
- Decreased second level support
