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Reducing friction in signup (2020)

Mid-fidelity prototype

UX / UI
Research
Prototyping
Process

User feedback and behavioural analytics indicated a sub-optimal signup process.

Divergent thinking, research of dominant patterns, and design iteration resulted in a mid-fidelity prototype that could be tested  with users and  further refined.

My Role

Design Leadership
Research
UX / UI

Outcomes

  • Decrease in signup drop-offs
  • Decrease in manager assistance required
  • Decrease in support calls