Repetition creates consistency resulting in reduced cognitive load. When we first use an interface we are learning a new skill. From a cognitive perspective there is a lot going on! The role of a UX Designer is to make this learning process as painless as possible.
View Article
At design college my lecturer used a mnemonic to teach the important design principles — CRAP: Contrast Repetition Alignment Proximity
View Article
Exploring the service design and customer experience of the Adelaide Apple Store.
View Article